NIKE ENVIRONMENTS

Visualizing a Brand Story

The identity is an extension of the product experience on an enterprise and consumer level, and should be utilized to amplify the core truths of the product.

The ownable brand identity for idgo embodies a sense of security, functional simplicity and technical credibility to build trust within any enterprise category and their user.

The IDgo brand is based on simplicity, speed and security.

The IDgo logo is based on clarity and simplicity to embody the product experience. The simplified “ID” is bold and confident making it easily readable at all scales and is conceptually punctuated by the clear forward-focused arrow to amplify our frictionless fast experience.

The approachable stylized “go” is a softer counter to the strength and security of the “ID” form to represent the human side of our end users while also supporting the secure message through the consolidated forms.

The IDgo brand is based on simplicity, speed and security.

The IDgo logo is based on clarity and simplicity to embody the product experience. The simplified “ID” is bold and confident making it easily readable at all scales and is conceptually punctuated by the clear forward-focused arrow to amplify a frictionless fast experience.

The approachable stylized “go” is a softer counter to the strength and security of the “ID” form to represent the human side of our end users while also supporting the secure message through the consolidated forms.

The identity is an extension of the product experience on an enterprise and consumer level, and should be utilized to amplify the core truths of the product.

The ownable brand identity for idgo embodies a sense of security, functional simplicity and technical credibility to build trust within any enterprise category and their user.

Logo

The IDgo logo is based on clarity and simplicity to embody the product experience.

The simplified “ID” is bold and confident, making it easily readable at any scale and conceptually punctuated by the clear, forward-focused arrow to amplify an effortless experience.

The approachable stylized “go” is a softer counter to the strength and security of the “ID” form to represent the human side of our end users while also supporting the secure message through

the consolidated forms.

Universally Digital

Transparent, lightweight glass plates create a timeless foundation that lets the technology shine, expressing clarity and precision while visually coding key brand information.