top of page

Inspire, educate and invite employees from around the globe to contribute to Nike’s vision of serving athletes.

NIKE ENVIRONMENTS

Swoosh Stories

DSC_8316.jpg

GPS

Nike Shanghai HQ

The strength of Starbucks during the Fall/Holiday season was undeniable, but the summer was made up of an array of desperate initiatives that on their own did a great job of supporting products, but lacked a consistent brand sharp point to drive a common message through the season. Our team developed a strategy that positioned Starbucks as the source of Unexpected Adventure for Vicarious Travelers providing a narrative thread to inspire initiatives at all levels. The result was an injection of adventure that provided consumers with a moment of escape whether they were on a 10 minute break or headed on the road trip of a lifetime.

The Lui Xiang monolith sculpture in Nike’s Shanghai HQ conference center is an example of how stories told through artful moments can make a monumental statement that clearly establishes the tone of the brand while artfully inviting the Nike teams to find their greatness.

FIRST IMPRESSIONS

The Lui Xiang monolith sculpture in Nike’s Shanghai HQ conference center is an example of how stories told through artful moments can make a monumental statement that clearly establishes the tone of the brand while artfully inviting the Nike teams to find their greatness. 

 

The sculpture is made up of 3000 black anodized hurdles, each carrying an engraved thousandth of a second timestamp embodying the fractions of a second within the 100 meter hurdles—the event of one of China’s greatest track and field athletes and the buildings namesake.

As users walk up the staircase that surrounds the sculpture, they get an intimate look at the focus and precision it takes within each fraction of a second to make a great athlete a champion on the biggest stage.

The Lui Xiang monolith sculpture in Nike’s Shanghai HQ conference center is an example of how stories told through artful moments can make a monumental statement that clearly establishes the tone of the brand while artfully inviting the Nike teams to find their greatness.  The sculpture is made up of 3000 black anodized hurdles, each carrying an engraved thousandth of a second timestamp embodying the fractions of a second within the 100 meter hurdles—the event of one of China’s greatest track and field athletes and the buildings namesake.

NIKE SHANGHAI HQ

First Impressions

The sculpture is made up of 3000 black anodized hurdles, each carrying an engraved thousandth of a second timestamp embodying the fractions of a second within the 100 meter hurdles—the event of one of China’s greatest track and field athletes and the buildings namesake.

First Impressions

The sculpture is made up of 3000 black anodized hurdles, each carrying an engraved thousandth of a second timestamp embodying the fractions of a second within the 100 meter hurdles—the event of one of China’s greatest track and field athletes and the buildings namesake.