_THE NORTH FACE
Urban Exploration
This year-long campaign supporting four UE capsule collections focused on facilitating exploration wherever you are – whether in the city, or in nature. Through concept development and art direction, our team creatively guided TNF China teams and production partners through the entirety of the creative process.
Placeholder: The team set to evolve
TNF/UE by creating a natural extension of previous campaigns that falls within user expectations while differentiating and growing for a new year of capsules
Placeholder: Bringing to life The North Face in Greater China
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80% CITY
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Location:
80% NATURE
SUMMER SHOOT
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20% NATURE
SPRING
Location:
20% CITY
SUMMER SHOOT
Location/Description