_NIKE RUNNING
Find Your Fast
A global media event launching Nike Running’s next multi-season footwear and apparel proposition. Within a limited conference center footprint, the event provided visiting media extensive product information and a range of tactile experiences through creative space programing. The open floorplan facilitated clear connectivity and a unifying message of innovation with each area contributed to the overall storytelling ecosystem including tangible product insights within both guided and self-discovery moments.
Experiences revealing the innovations that help athletes* find every advantage.
Through extensive discovery sessions with product development teams, our design team crafted a body of integrated content that worked on various levels to give media a look inside the process and the driving data, research or insights that validate the product. Elevating these moments allowed the product teams to deliver sometimes complex ideas easily and simply ensuring their technical and design advantages effectively kicked off the larger comms plan with intention.
Product Education
Placeholder: What began as a product launch for media, was proofed out on the track in Beijing. An athlete hospitality experience within the Olympic Park adjacent to the Bird's Nest catered to all traveling athlete needs as well as their families and support teams.
PRODUCT STORYTELLING
Guided Storytelling
To simplify and amplify key product features and innovation, a collection of props, data and key insights were created in collaboration with each product team to provide the tools needed when guiding media through each story.
PRODUCT STORYTELLING
Self Guided Interaction
To contextualize the product benefits within the Athlete* experience, the media attendees were invited to explore and interact with through tactile moments that create a deep and more emotional connection.
Interactive Display
Displays incorporated moments that made product benefits even more impactful by providing opportunities for the media to connect with the athlete experience.
INTERACTIVE DISPLAY
Making the Amazing Tangible
Flight Time quantified stride length to amplify the product's goal of using Zoom Air to keep runners in the air longer. DriFIT's moisture wicking capabilities were brought to life through weight vests that corresponded to the amount of water weight a runner looses during each race length.
Presentation
Placeholder: What began as a product launch for media, was proofed out on the track in Beijing. An athlete hospitality experience within the Olympic Park adjacent to the Bird's Nest catered to all traveling athlete needs as well as their families and support teams.
PRESENTATION
Focused Flexibility
Muti-purposed spaces allow product display and interactives to become effective and tunable presentation areas giving each product team the ability to keep the experience varied, interesting and well paced while amplifying their key concepts.
HOSPITALITY
World Track & Field Championships
What began as a product launch for media, was proofed out on the track in Beijing. An athlete hospitality experience within the Olympic Park adjacent to the Bird's Nest catered to all traveling athlete needs as well as their families and support teams.
Beijing, China
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