CORPORATE EVENTS
Aligning Teams
Creating impactful moments for teams to sync on a brand’s vision for internal initiatives or product stories with clear intention is paramount to efficiency. To maximize the impact and effectiveness of bringing teams together in these critical moments, great event design amplifies the core message and provides a memorable experience which can increase the ability for the communication to be ingested and valued by sending the message that the organization is fully committed to the information and concepts being delivered.
The development of an event identity system to tie all visual and experiential elements together through a key concept and objectives is the foundation for a fully aligned event. While the depth of standards and design tools vary per project, the development of the appropriately tuned directive or visual center becomes an invaluable resource for our project teams as well as the internal teams or additional vendors who will contribute to the experience.
Globally synchronizing retailers to tell unified stories through their unique platforms.
Nike Maxims
The strength of Starbucks during the Fall/Holiday season was undeniable, but the summer was made up of an array of desperate initiatives that on their own did a great job of supporting products, but lacked a consistent brand sharp point to drive a common message through the season. Our team developed a strategy that positioned Starbucks as the source of Unexpected Adventure for Vicarious Travelers providing a narrative thread to inspire initiatives at all levels. The result was an injection of adventure that provided consumers with a moment of escape whether they were on a 10 minute break or headed on the road trip of a lifetime.
Nike Maxims
The strength of Starbucks during the Fall/Holiday season was undeniable, but the summer was made up of an array of desperate initiatives that on their own did a great job of supporting products, but lacked a consistent brand sharp point to drive a common message through the season. Our team developed a strategy that positioned Starbucks as the source of Unexpected Adventure for Vicarious Travelers providing a narrative thread to inspire initiatives at all levels. The result was an injection of adventure that provided consumers with a moment of escape whether they were on a 10 minute break or headed on the road trip of a lifetime.
A multi-year series of events crafted to celebrate nominees and winners through a temporary experience that allows employees to understand and appreciate the impact of all teams and individuals identified as making a difference within the company and aligning the values of the brand.
