In contrast to the highly flexible elements of the open areas that facilitate interaction of all comers, the booths climbing wall inspired faceted backdrop served as both the canvas for the multi-layered “Walls Are Meant for Climbing” call to action, and as a barrier to insulate more pragmatic spaces that allowed The North Face Team to connect in a more intimate or fully private spaces.
The booths honest materiality, open transparent feel, and overtly visible construction all support the brands message of inclusivity and performance in service of the explorer in all of us. This blending of artful expression that stirs emotion and efficient functionality that solves challenges is the embodiment of what the The North Face teams look to achieve every day as they strive to provide the best gear for their athletes and modern day explorers.