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Product Education
Placeholder: What began as a product launch for media, was proofed out on the track in Beijing. An athlete hospitality experience within the Olympic Park adjacent to the Bird's Nest catered to all traveling athlete needs as well as their families and support teams.
PRODUCT STORYTELLING
Guided Storytelling
To simplify and amplify key product features and innovation, a collection of props, data and key insights were created in collaboration with each product team to provide the tools needed when guiding media through each story.
PRODUCT STORYTELLING
Self Guided Interaction
To contextualize the product benefits within the Athlete* experience, the media attendees were invited to explore and interact with through tactile moments that create a deep and more emotional connection.
Interactive Display
Displays incorporated moments that made product benefits even more impactful by providing opportunities for the media to connect with the athlete experience.
INTERACTIVE DISPLAY
Making the Amazing Tangible
Flight Time quantified stride length to amplify the product's goal of using Zoom Air to keep runners in the air longer. DriFIT's moisture wicking capabilities were brought to life through weight vests that corresponded to the amount of water weight a runner looses during each race length.
Presentation
Placeholder: What began as a product launch for media, was proofed out on the track in Beijing. An athlete hospitality experience within the Olympic Park adjacent to the Bird's Nest catered to all traveling athlete needs as well as their families and support teams.
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