THE NORTH FACE
INVITATION TO ELEVATE
The often closed experience of a major trade show booth is opened as an invitation to engage with
the climbing community, exchange ideas and challenge us to explore.
At the summer Outdoor Retailer show, The North Face tasked the Big-Giant team with developing a completely inclusive booth and act as an invitation to participate in the upcoming World Climbing Day. The goal was to encourage anyone attending the show to Never Stop Exploring by engaging with the booths multiple programable spaces and challenge themselves both through the active participation in climbing on the USA Climbing supported boulder that included recreations of Alex Honnolds now iconic Free Solo route, or in ideas through a speaker series in support of the brands mission of conservation and inspiration. In addition, multiple larger common gathering areas and intimate niches provided both communal gathering areas as a place for attendees to meet and share ideas as well as intimate spaces that could be used for anyone to duck out of the chaos and take a moment to themselves.
In contrast to the highly flexible elements of the open areas that facilitate interaction of all comers, the booths climbing wall inspired faceted backdrop served as both the canvas for the multi-layered “Walls Are Meant for Climbing” call to action, and as a barrier to insulate more pragmatic spaces that allowed The North Face Team to connect in a more intimate or fully private spaces.
The booths honest materiality, open transparent feel, and overtly visible construction all support the brands message of inclusivity and performance in service of the explorer in all of us. This blending of artful expression that stirs emotion and efficient functionality that solves challenges is the embodiment of what the The North Face teams look to achieve every day as they strive to provide the best gear for their athletes and modern day explorers.
At the summer Outdoor Retailer show, The North Face tasked the Big-Giant team with developing a completely inclusive booth and act as an invitation to participate in the upcoming World Climbing Day. The goal was to encourage anyone attending the show to Never Stop Exploring by engaging with the booths multiple programable spaces and challenge themselves both through the active participation in climbing on the USA Climbing supported boulder that included recreations of Alex Honnolds now iconic Free Solo route, or in ideas through a speaker series in support of the brands mission of conservation and inspiration. In addition, multiple larger common gathering areas and intimate niches provided both communal gathering areas as a place for attendees to meet and share ideas as well as intimate spaces that could be used for anyone to duck out of the chaos and take a moment to themselves.
In contrast to the highly flexible elements of the open areas that facilitate interaction of all comers, the booths climbing wall inspired faceted backdrop served as both the canvas for the multi-layered “Walls Are Meant for Climbing” call to action, and as a barrier to insulate more pragmatic spaces that allowed The North Face Team to connect in a more intimate or fully private spaces.
The booths honest materiality, open transparent feel, and overtly visible construction all support the brands message of inclusivity and performance in service of the explorer in all of us. This blending of artful expression that stirs emotion and efficient functionality that solves challenges is the embodiment of what the The North Face teams look to achieve every day as they strive to provide the best gear for their athletes and modern day explorers.
SUSTAINABLE CREATIVITY
MODULAR SYSTEMS WITH A LONG-TERM VISION THROUGH BETTER DESIGN.
The stadium seating and product display risers leverage a modular system made up of two forms that, when interconnected, rotated or stacked, can be configured to generate an infinite number of larger forms that meet the unique needs of any function. The material and finish method allow for easy touch-up and at the end of their lifecycle, the modular forms can be easily recycled. Their continued use, reuse and repurposing across multiple events has been a realized win-win and validation for sustainability through design thinking.
HONEST DESIGN
OVERT MATERIALS AND TRANSPARENCY SET THE TONE.
Drafting off of the universally understood climbing wall aesthetic and the unpretentious use of materials and fabrication methods, the booth creates a sense of openness that speaks to the brand, its products and the spirit of focus characteristic of the brand’s athletes and explorers.
A PLATFORM FOR BIGGER IDEAS.
The open stage area was the platform for an ongoing speaker series throughout the event and allowed the brand to be a platform for important dialogue, sharing ideas, and giving voice to causes that align with the brand’s mission.
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Magnis niatin pra que dolo voleserum rero conse eveliquae porpos maio endit, ullac cabo is remperum ulla dit aut exeruptat et. Es sandererro molesequam, omnimus u ndebissimus soluptur si reperib erspel in nis quisquis aliciusape plis soloria quiatur rero conse eveliquae porpos et es sanderer. Ximi, torrum ariasin vendio blaces res earupta muscill iquodis imaximil int ressit atias dis qui alictis am et et quo berum.
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Sub-title goes here
Magnis niatin pra que dolo voleserum rero conse eveliquae porpos maio en dit, ullac cabo is remperum ulla dit aut. Es sandererro molesequam, omnimus u ndebissimus soluptur si reperib erspel.
TITLE GOES HERE
Sub-title goes here
Magnis niatin pra que dolo voleserum rero conse eveliquae porpos maio en dit, ullac cabo is remperum ulla dit aut. Es sandererro molesequam, omnimus u ndebissimus soluptur si reperib erspel.
TITLE GOES HERE
Sub-title goes here
Magnis niatin pra que dolo voleserum rero conse eveliquae porpos maio en dit, ullac cabo is remperum ulla dit aut. Es sandererro molesequam, omnimus u ndebissimus soluptur si reperib erspel.